Just something I came to realize.

Why do we suddenly associate computers and operating systems with their inventors and CEOs, while we have no idea who’s the CEO of the car we drive? Or the coffee we drink? Or the pens we write with (not that we use them very often…)?

My opinion is that technology advances really fast, you have to watch the CEO to see what’s going to happen next. You can’t just use it and care nothing about it. Most things in life is just there. There is no point in caring about who is behind all this because it is not going to change, it is not going to get better, it is not going to have similar product that will change your life (hint hint, nudge nudge). Also, it is new and people like new things that are cool for some reason.

However, the newspaper disagrees, it says it is because we are all cyborgs, we adapted to technology so much that we can not live without it, our most private moments are on it, and our most public ones. It is a communication tool, a way to pass time by talking and surfing about weird stuff (like me). But it also said that the Mac was special, it has a more human touch, it really was attractive.

We don’t think about it, yet it is true.

So what do you think?